
A ‘maid cafe’ in Akihabara, Tokyo. A staple of Japanese popular culture, the cafes offer a distinctive atmosphere, where subservient maids in Victorian outfits role-play to please customers, who are treated and greeted as ‘Masters.’
Courtesy warosu.org
In Tokyo, Japan behind the cute costumes and happy smiles of maid cafes is a disturbing reality for many young employees. The lucrative Joshi Kosei business also known as JK has become yet another form of child-prostitution and human trafficking that many high school age maid-cafe employees are being tricked into by their employers.
Joshi Kosei is a paid service for customers that often operates along side these well known tourist destinations. This service, although claimed to be harmless by owners, has been known to be a perpetrator of child-prostitution as well as a violator of human rights and trafficking laws. JK is usually purchased by older Japanese men and foreigners. It is advertised as “pleasant walks & chats with high school girls”. But a normal work-day of JK is anything but pleasant for many of the young women involved. Forced sexual favors can be purchased by customers as “secret menu items” at any time during their walks which includes taking inappropriate photos, kissing and even taking the girls to love hotels.
“A famous case where one of the operators of such business was prosecuted occurred in October 2017, when Yutaka Tanaka was arrested for allegedly employing a 17-year-old girl to walk with older men and making her have sex with a 45-year-old customer. Tanaka would only pay the girls for their hourly walks with older men if they agreed to offer extra services, many of which were sexual.”
Article: “Child Prostitution?! In Japan?!”
Although shocking and taboo, Joshi Kosei work is unfortunately on the rise. Many young women in Japan are drawn to the work through it’s promise of economic fortune. Young & naive high schoolers, runaways, the mentally ill and the financially downtrodden are the four most common victims of this form of trafficking. A majority of whom are not of age or aware of what they are getting into. From a social standpoint, when young women get involved in JK they are often blamed for any of the sexual abuse experienced on the job, even at a young age.
“Unfortunately the underlying problem is that these girls are blamed for selling themselves. Most of these girls have experienced isolation at home or school before they reach that point (of JK prostitution). The Japanese government tries to solve this problem by cracking down on the girls themselves. But this problem won’t be solved until the adults who buy and sell disappear.”
Yumeno Nito in “Schoolgirls For Sale In Japan”
I wanted to address this problem for a few reasons. Since I am planning on taking a trip to Tokyo in July I wanted to take an active role in learning about the country I’m traveling to. As a popular tourist spot in Japan, maid cafes are often overlooked. Most are seen as fun and harmless places to visit and many tourists don’t question how these girls are treated. I had heard of this issue before but had never delved deeper into it and wanted to learn more. I was also generally interested in the topic of child rights and human trafficking. I was curious how other countries experience and deal with this difficult situation especially since the problem is so prevalent here in the United States. Yet when looking through Amnesty International’s (Japan) website I noticed that this faulty contract based human trafficking wasn’t really mentioned despite it’s prevalence in Japanese Society. By writing and informing myself about this topic I hope that I can reach an audience of potential Tokyo travelers and help others understand the realities of Joshi Kosei cafe girls.

Courtesy – JW Web Magazine
There of Four types of young women who work and ultimately become victims of the JK industry. The first is the runaway who usually comes from abusive households. Runaways are often coerced into the industry via male employers who offer them housing, nice gifts or promises of money to get them off the street. The second is girls who come from poor families who are hoping to make better wages to support their siblings or parents by any means possible. Third is girls who come from stable families and fall into the business by replying to false advertisements on the internet. These girls often end up signing faulty and exploitative contracts which put them at risk to be taken advantage of by their customers and employers. Finally, Joshi Kosei employers target girls with low self esteem and mental illness that have no social support network.
“I was so depressed at the time that I didn’t mind (being raped) if that’s what a guy needed me for… And if sex was all it took to make me stop feeling so worthless, I thought I was game for anything.”
Momo, “Notorious ‘JK’ business exploits troubled high school girls for sex”
Recently, a new law has been past forbidding girls under 17 from working in JK cafes and police have attempted to crack down on many of the Akihabara cafes. There have also been attempts at educating girls at local middle and high schools about the dangers of this type of work, yet this has been to no avail. In the article: Tokyo’s new ‘JK’ ordinance takes aim at schoolgirl exploitation, one metropolitan police official stated: “After the enforcement, there will still be high school girls out there who are going to want to earn pocket money, and the men who target these girls won’t disappear, either”.
Joshi Kosei as a sex trafficking and child prostitution ring is a large barrier to sustainable development goals in Japan. Particularly goal five: achieving gender equality and empower all women and girls. As a business mostly run by men for men that not only deliberately targets and exploits young women at their most vulnerable it is hard to argue how these types of companies can be considered harmless or should be allowed to exist at all. JK cafes and businesses that sexually exploit Japanese women are direct barriers to many of goal fives target achievements including ” Eliminating all forms of violence against all women and girls in the public and private spheres, including trafficking and sexual and other types of exploitation “, and ” Ensuring women’s full and effective participation and equal opportunities for leadership at all levels of decision making in political, economic and public life”. Although JK owners are now being cracked down on by Japanese police, it is still not enough. Many shops still remain open and have thriving businesses. For the cafes that get caught soliciting underage sex, JK employers only face up to a year in prison or an 8000 dollar fine.
From a human rights perspective this issue is highly controversial. In the context of Japanese cultural relativism JK cafes and services has been a part of the street of Akihabara for 20+ years. To the citizens of Tokyo, Japan where the age of legal consent is only 13 years old many don’t even bat an eye at the rows of young girls dressed in shorts and stockings and high school uniforms. In terms of the workers themselves, although exploited, some argue that this is the only way they can make a decent living wage in a country where cost of living is so high. One JK employee put it simply herself:
“The pay is totally different (in Joshi Kosei). You have to be an idiot to work in a regular job,”
Tokyo’s new ‘JK’ ordinance takes aim at schoolgirl exploitation
Yet on this issue, the cultural relativist argument lacks on one front. As a member of the UN Japan has previously agreed to uphold universal human rights within it’s own country. This includes forbidding and cracking down on child prostitution, human trafficking as well as businesses or institutions that deliberately exploit women of all ages. It’s unfortunately unsurprising that many JK girls are targeted for being isolated and having low self esteem. If the place you grew up didn’t respect your basic human rights, how could you begin to feel respect for yourself? With practices like Joshi Kosei still thriving on the web and in the streets, universalists only ask that Japan keep it’s promises not only for the UN but for all Japanese women.
Works Cited:
“Child Prostitution?!? In Japan?!?! – Japan Info.” Japan Info, 31 Jan. 2019, jpninfo.com/174121.
“Gender Equality and Women’s Empowerment.” United Nations, United Nations, http://www.un.org/sustainabledevelopment/gender-equality/.
“Japan.” Japan | Amnesty International, http://www.amnesty.org/en/countries/asia-and-the-pacific/japan/.
Kuroki, Kazuma, and Yusuke Iwahashi. “Tokyo’s New ‘JK’ Ordinance Takes Aim at Schoolgirl Exploitation.” The Japan Times, http://www.japantimes.co.jp/news/2017/07/06/national/crime-legal/tokyos-new-jk-ordinance-takes-aim-schoolgirl-exploitation/#.XPPqgBZlCEc.
Osaki, Tomohiro. “Notorious ‘JK’ Business Exploits Troubled High School Girls for Sex.” The Japan Times, http://www.japantimes.co.jp/news/2014/11/04/national/social-issues/notorious-jk-business-exploits-troubled-high-school-girls-sex/.
“The JK Business: Documentary Examines the Japanese Schoolgirl Industry.” SoraNews24, 17 May 2016, soranews24.com/2015/07/28/the-jk-business-new-documentary-examines-the-japanese-schoolgirl-industry/.


